Thursday, August 1, 2013

How to Get More Sales on Etsy Part 5 of 6

How to get more sales on Etsy, tell me more! This week we take a look at Pictures and the Front Page of Etsy. Our panel of vintage shop owners provides some pretty solid advice regarding this topic. Click here to read Parts 1 thru 4.

Pictures – any advice?

Gina from Rusty Secrets said “I try to take good pictures which will draw others to want to use my item in a Treasury. I have found that having an item featured in a Treasury brings my shop a lot of attention and some business.”

Stacey from Vintage Jane said “use natural light, play around with camera, get many angles, and show how the item could be used.”

I got this advice from one shop owner: “The clearer the better, Etsy has good advice on how to brighten your photos. I try to show my items - warts and all. Show up close, eye level, looking down, etc. I take way too many photos for one item so I can pick the best and most interesting. One thing though...I notice a lot sellers cut off their products when viewing them with a list of similar items on Etsy. The pictures look great when you click on them and are able see the whole shot, but I'd rather you see mine right away. Focus on the product and not a pretty picture you think Etsy might like. Lastly, not everything looks good on a white background (aka clear glass bottles)”

Laura from Peachy Chic Boutique said “keep working on improving your pictures. Study other shops for background, staging, & prop, ideas. Again, I generally follow this formula:

· 1st photo is your money shot. Make it an "action" (on a slant) pic if you can.
· Next, close up shot.
· Next, take a measurement shot.
· A back or label photo
· Nice ending photo...I always add one pic showing the full item. 

The best photo advice: “photos are for INFORMATION...this is what they need to give the buyers, as well as being attractive. I often will do a collage of pics if I need more than 5 shots. I use Photoscape which is a free download & simple to use.”

Susan from Callooh Callay said “My main advice about pictures is to keep learning and improving. It's worth investing in a good camera and learning what you can about how to use it, plus keep innovating (changing backgrounds, trying different lighting, etc.). This is one of the most critical areas for your shop.

Cindy from Two Dog Vintage said “Good, natural, medium light - NO FLASH!! – and a decent photo editing program. Did I mention NO FLASH?!! Use photo editing software to brighten and add contrast. Make sure your item fills the shot and set your camera on the highest resolution. It's better to have to resize your too-big pics than have shots so tiny that no one can get a good look at the items.”

Analysis: Personally, this has been the thorn in my side! Some people have amazing product pictures which makes me WANT to buy their item. I hope to take a little advice from each shop owner and apply it over the next several weeks to “up” my game and really show my products off. I hope you will be able to take something away from this as well. Do you have any picture advice you would like to share?

Have you ever been on the Front Page of Etsy or been mentioned in an Etsy Blog?

Stacey from Vintage Jane said “I’ve been on the Front page several times....through others Treasuries.....been in several of Etsy's articles. Great, free exposure.....just luck, really....but Etsy Admin uses Etsy to "search" items for their articles, so Key words so important!”

Susan from Callooh Callay said “I've been on the front page a number of times and had my items featured in Etsy Finds, the blog, etc. I think being in a lot of treasuries helps because then Etsy Admin sees you there. To be in treasuries, you need to (1) have good pictures and (2) make a lot of treasuries. Listing new items a lot helps too.”

Cindy from Two Dog Vintage said “I have had items on the front page and in emails many times. I've never been featured on the Etsy blog. When items have been included in the mailings like "Etsy Finds" or "Etsy Gifts" - I get LOTS of favorites for both the item and my shop and occasionally it results in the item selling”

Analysis: Getting on the Etsy Front Page or being mentioned in an Etsy Blog seems to be a combination of a little luck as well as: frequent listings, good key words, being in treasuries, and great pictures!

We’ll be wrapping up this series next week with a few parting words of advice from our panel of experts – at least I think they are! I hope you will join us once more.

Please visit The Gypsy Chix Company on Etsy for all your vintage needs!  When you buy at item from the The Gypsy Chix Company, my sincere hope is that it brings back fond memories of a more simple time. If I am having a bad day, all I have to do is walk into an antique or vintage store and my spirits are instantly lifted. All of the modern day stress instantly leaves as I take a leisurely stroll back in time.

So -- sit back and relax and take a stroll through The Gypsy Chix Company. I hope you find something that makes you smile and of course it's even better if it's something you can't live without :)

The Gypsy Chix Company, a place where old sh#t is cool. Every home needs a few fun vintage pieces!

Check out new additions to my shop!  Old shutters turned into jewelry holders or business card holders

 Vintage Shutter: Holds Business Cards or small pictures in antique white

Vintage Shutter: Holds Business Cards or small pictures in antique white from The Gypsy Chix Company

Old Shutter Jewelry Holder or Key Holder Teal Blue with Map inspired Drawer Pull/Knob.  Earring holder

Old Shutter Jewelry Holder or Key Holder Teal Blue with Map inspired Drawer Pull/Knob. Earring holder from The Gypsy Chix Company
If you like what you see, please come visit me!



Monday, June 17, 2013

How To Get More Etsy Sales Part 4 of 6

Wow, we are already on Part 4 of this 6 part series! Click here to read Parts 1 thru 3.  This week, we explore the best way to be “found” on Etsy and key word advice from our top vintage Etsy sellers. Let’s jump right in.

Out of the hundreds of thousands of items and shops on Etsy – what is the best way to be “found” in your experiences?

Stacey from Vintage Jane said “Best way to be found is through Etsy "search"

Laura from Peachy Chic Boutique said “I think SEO words are the best way to be found. Describe your item in the exact words you think someone would search for your item. I always put the word Vintage first, if appropriate to the item. Adding a color to the title will help people making treasuries or searching for that color find you. I copy my titles into my tags & separate with commas. I always add my shop name as a tag.”

Susan from Callooh Callay said “I think paying attention to SEO is one important aspect of being found (don't know what the "most important" is). A lot of people looking for specific vintage items come straight from google, so you have to set the listings up right to come up high in the search.”

Cindy from Two Dog Vintage said “Key words and good titles. period.”

Analysis: Search Engine Optimization (SEO) is key to being found in Google Search Results. What is SEO?  SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to your by obtaining a high-ranking placement in the search results page of major search engines. It includes keywords you use in your listing titles, tags, and text body.

Key Words on Listings – any advice?

Gina from Rusty Secrets has a lot of good advice: “If something is in my shop for a long time I mark it down substantially and renew the listing, then it usually sells. This tells me my price was too high. When I put something on sale I always try to remember to use "SALE" as a tag word.

Some good tag words that I use for my items are: shabby antique, shabby primitive, primitive antique, folk art, shabby cottage, PINK, antique victorian,  mid century, vintage, etc. Always try to use all 13 tag words. Always list your shop as one of your tag words and any team names you may be a member of.”

Stacey from Vintage Jane said “use all your options and think like a shopper when listing key words.”  Mary Kaye from the Lost Rooms said “Guess work for me, I try to follow Etsy suggestions and when I run out of ideas and I'll save the last two for my team tags, but I do suggest using them all (all 13 tags).”

Laura from Peachy Chic Boutique said “I use short words in my descriptions. Try to keep it simple with lots of white space. I am not one who usually tells stories or adds an overabundance of research.”  I do have a general formula: Description at top with facts of the item, dates, etc...usually copying the title in the first few words again, helps you be found on google (an SEO tip!).  Next - description of item conditions, disclosing any flaws, highlighting any points.  Lastly, I give size measurements (I always try to include a pic with ruler, also).

Cindy from Two Dog Vintage said “If you needed to describe something to someone without having the item to show, what words/phrases would you use? Those are the key words you should use on your listing.”  Analysis:  Always, always use all 13 key word tags. I would also put your shop name as a key word. Think like a shopper – if you were looking for this item on google, what key words would you type in the search box?

Stay tuned for Part 5 of the series where we will talk about “Pictures” and the Etsy Front page.  Please visit The Gypsy Chix Company on Etsy for all your vintage needs!

When you buy at item from the The Gypsy Chix Company, my sincere hope is that it brings back fond memories of a more simple time. If I am having a bad day, all I have to do is walk into an antique or vintage store and my spirits are instantly lifted. All of the modern day stress instantly leaves as I take a leisurely stroll back in time.

So -- sit back and relax and take a stroll through The Gypsy Chix Company.
I hope you find something that makes you smile and of course it's even better if it's something you can't live without :)

The Gypsy Chix Company, a place where old sh#t is cool. Every home needs a few fun vintage pieces!

Check out my new additions to my shop – chalk painted suitcases – great for birthdays, weddings, college graduations!

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Vintage Chalk Painted Suitcase

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Vintage Brown Chalk Painted Suitcase 

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Vintage Blue Chalk Painted Suitcase


Friday, April 26, 2013

How To Get More Sales on Etsy Part 3 of 6

I hope you have been reading this series! I have learned a lot of valuable tips about getting more vintage sales on Etsy. In Part 1, we talked about displaying at antique and/or craft fairs and whether or not each shop had a business Facebook page or advertised on blogs. In Part 2, we covered ads and apps. Now it’s time to move on to packaging and Etsy teams - do they really help you get more sales? Let’s find out! You can see my original list of twelve questions in Part 1.

Do you send something special in your packaging (i.e – magnets with your shop name, etc.). If so, what do you send?

Stacy from Vintage Jane said “I do not send anything extra in packages, but pack very neatly, with business card and logo sticker.”

Laura from Peachy Chic Boutique said “Yes, I always send something in my packages to my customers, just a little thank you...it may be a vintage playing card, postcard, bookplate, sticker...anything light weight that is appropriate generally to what they have bought. It also depends on what items I come across in my search for vintage products or have in my "stash" of goodies. One of my favorite items was when once I came across a bunch of large, black & white ROUTE 66 stickers, shaped like a highway road sign. These were so perfect for a vintage shop giveaway, I have considered finding a shop that I can order some from! Sometimes I wrap a train case in big maps & add the sticker with my packing slip, to give it a great, coordinated look:) Packaging is an area I thoroughly enjoy!”

Susan from Callooh Callay said “No presents sent--just a business card with a code for 10% off on the back.”  Cindy from Two Dog Vintage said “No. I am proud of my packaging and have gotten lots of compliments on it but I don't include premiums or freebies.”

Analysis: It appears that at a minimum, everyone sends a business card. To stand out, you should spend a little time on your packaging – you want people to remember you. I like what Laura from Peachy Chic Boutique had to say. You should match your packaging to what you are selling. I plan on ordering logo stickers and getting tissue paper that matches the colors of my logo. I can definitely improve in this area! It’s a tough balancing act; you want your packaging to stand out without increasing the total cost of shipping.

Are you involved in the Etsy community (Treasury Teams, etc.)?

Gina from Rusty Secrets is a member of one team based out of her home state of Maine.

Vintage Jane and Two Dog Vintage are both on one or two teams, but are very inactive.

Peachy Chic Boutique said “I have only made, I think, 2 treasuries, it's fun, but I really don't have the time. I do enjoy being featured in other people's treasuries! I am on 2 active vintage teams, the best is Team Madcap; I always put that tag on my items so the other team members can find my items to add to their treasuries. I am in treasuries almost every day! I think that has definitely helped my sales. I also read the Forums every morning to keep my pulse on what is happening & add a post if I can help someone.’

Susan from Callooh Callay said “Yes, I'm on several teams--a few "treasury" teams and a few vintage teams.”

Analysis: Based on the feedback received, I think it helps to be on teams that help promote other team members. Take Laura from Peachy Chic Boutique for example – she is in treasuries almost every day! I recently joined “Etsy Team Columbus” and they promote several treasuries per week. Since joining Etsy Team Columbus, my sales have definitely increased!

Do you have any tips you would like to pass along?

Stay tuned for Part 4 of the series where we will talk about “how to be found” on Etsy and the Etsy Front page. .

Please visit The Gypsy Chix Company on Etsy for all your vintage needs!

When you buy at item from the The Gypsy Chix Company, my sincere hope is that it brings back fond memories of a more simple time. If I am having a bad day, all I have to do is walk into an antique or vintage store and my spirits are instantly lifted. All of the modern day stress instantly leaves as I take a leisurely stroll back in time.

So -- sit back and relax and take a stroll through The Gypsy Chix Company.
I hope you find something that makes you smile and of course it's even better if it's something you can't live without :)

The Gypsy Chix Company, a place where old sh#t is cool. Every home needs a few fun vintage pieces!

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Vintage ceramic teapot vibrant green and orange Zeller Keramik


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Vintage Bokar Coffee tin and Kroger Spotlight Coffee tin

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Vintage Wall Pocket Pastel Blue Plum Fruit w/ Red Handle Teapot Wall Pocket

Like my Facebook page to receive periodic discount codes!



Friday, April 19, 2013

How to Get More Vintage Sales on Etsy Part 2 of 6

I would love to get more vintage Etsy sales and I hope you do too. Last week we learned about whether or not those who are in the upper echelon of vintage sellers on Etsy do craft and /or vintage fairs, have a business Facebook page and whether or not they blog or advertise on other blogs (if you missed Part 1, please click here to read more about it). This week, we tackle ads and apps.

Do you pay for Google Ads or Etsy Ads and do you use any Etsy Apps?

Stacy from Vintage Jane said “I do pay for Etsy ads only.”

Laura from Peachy Chic Boutique said she uses the Etsy coupon code feature from time to time.

Susan from Callooh Callay does not pay for any ads, but does use the app called “Shmetsy” for making Treasury Lists.

Analysis: Interestingly, most DO NOT pay for ads or use Etsy apps. None of the participants interviewed used the Etsy On Sale app.

How often do you list your items on Etsy?

Gina from Rusty Secrets said “I continually try to list items or renew items on a regular basis (hopefully every day, but sometimes I am unable to do that). If something is in my shop for a long time I mark it down substantially and renew the listing, then it usually sells. This tells me my price was too high.”

Stacy from Vintage Jane said “I try to list several items several times a week”

Laura from Peachy Chic Boutique said “I list items on Etsy as often as possible - everyday if I can. During my first Christmas season, I had up to 260 products listed!...I have never gotten back to that number, either I sell, or items expire...so I'm always trying to build that number. When sales are slow is a good time to work on more listings.”

Susan from Callooh Callay said “Right now I don't have time to do much, but in a normal month I list probably four or five days a week (so maybe five to 10 items a week).”

Cindy from Two Dog Vintage said “I list or renew 5 items per day in my vintage shop and 2 per day in my art shop.”

Analysis: This is a great category to analyze! From what I can gather, relisting “several times per week” works best and everyday is even better. I know personally, I relist when I have time which sometimes equates to once a week. Here is an area I can do better with!  What about you?

Next week, we will look at packaging and involvement with the Etsy community – do these two things help produce more sales?

Please visit The Gypsy Chix Company on Etsy for all your vintage needs!

When you buy at item from the The Gypsy Chix Company, my sincere hope is that it brings back fond memories of a more simple time.  If I am having a bad day, all I have to do is walk into an antique or vintage store and my spirits are instantly lifted. All of the modern day stress instantly leaves as I take a leisurely stroll back in time.

So -- sit back and relax and take a stroll through The Gypsy Chix Company.

I hope you find something that makes you smile and of course it's even better if it's something you can't live without :)

The Gypsy Chix Company, a place where old sh#t is cool. Every home needs a few fun vintage pieces!

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Vintage Polaroid Model 150 at The Gypsy Chix Company

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Vintage glass washboard at The Gypsy Chix Company

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Vintage Universal Single Slice Toaster at The Gypsy Chix Company

Like my Facebook page to receive periodic discount codes!
 








Thursday, April 18, 2013

How To Get More Vintage Sales on Etsy Part 1 of 6

That is the ultimate question and I am dying to know!  Since vintage is a somewhat newer category on Etsy. I thought I would go straight to the source – those who are kicking some major butt selling vintage items on Etsy.  As a result, I plan on doing a six part series on the topic.

After googling the search term “how to get more vintage sales on Etsy” I was taken to the web site Craft Count which has a listing of the top 250 vintage shops with the most sales on Etsy – what a great place to start my research!  I randomly began selecting different shops and sent an email to each of them asking if they would be so kind to answer twelve questions (I know, that’s a lot to ask of a total stranger!).  Here is my list of questions:    

1. Do you display at craft/antique fairs?
2. Do you have a blog or do you advertise on other blogs?
3. Do you have a Facebook page and/or Twitter account that you utilize for your shop?
4. Do you pay for Google Ads or Etsy Ads?
5. Do you use apps such as “Etsy On Sale”
6. Do you send something special in your packaging (i.e – magnets with your shop name, etc.). If so, what do you send?
7. How often do you list your items on Etsy?
8. Are you involved in the Etsy community (Treasury Teams, etc.).
9. Out of the hundreds of thousands of items and shops on Etsy – what is the best way to be “found” in your experiences?
10. Key Words on Listings – any advice?
11. Pictures – any advice?
12. Have you ever been on the front page of Etsy, been featured, or had the Etsy Blog write about your shop or item? If so, can you expand on this?

From you own experiences, what are your top 3 tips for getting more customers to your Etsy shop?

I’m not sure how many emails I sent out, but I got six fabulous responses from some of the top vintage sellers on Etsy!  I’d like to share these responses with you - my blog readers!

Question 1. Do you display at craft/antique fairs?

Gina from Rusty Secrets said “I don't do craft fairs...I live in Northern Maine and things are very slow here to make that worth my while. I do try to list a variety of things that would be of interest to both men and women from pink doily’s to rusty signs. Diversify is the key word for making money in Maine and it also is for my Etsy shop. I read this advice in an Etsy column when I first started to sell, "Water Your Etsy Shop Every Day And It Will Grow."

Gina has 418 items listed
Been open since April 2009
Sales: 1,943

Laura from Peachy Chic Boutique said “I have done a few flea markets with vintage items, but find it much harder work physically, than having an Etsy shop, so I am not doing those any more.”
Shop Name: Peachy Chic Boutique
Laura has 148 items listed
Been open since Jan 2009
Sales: 1841

Cindy from Two Dog Vintage said “I do a few juried, fine craft shows each season selling my bead embroidery and mixed media artwork. I don't sell my vintage items at flea markets or antique shows.”

Shop Name: Two Dog Vintage
Cindy has 384 items listed
**Vintage Jewelry is her biggest category
Been open since June 2008
Sales: 1661

Analysis:  From the comments received, most DO NOT do craft or vintage fairs.

Questions 2 and 3. Do you have a blog, advertise on other blogs, or have a business Facebook page?

Gina from Rusty Secrets said  “I do not blog, even though I want to hopefully sometime soon, but I do have a Facebook page for my antique shop that has a button at the top to access my Etsy shop.”

Stacy from Vintage Jane said “I do not blog or advertise on blogs, BUT my items have kindly been in many blogs and magazines!” Stacy does have a business Facebook page.

Shop Name: Vintage Jane
Stacey has 209 items listed
Been open since July 2008
Sales: 2541

Cindy from Two Dog Vintage said “I have a blog - www.artfullivingonthebluff.blogspot.com - where I share my creative pursuits and some vintage finds.

Analysis:  From the comments received, four of the six have Facebook business pages and only two of the six have blogs. None of those interviewed advertise on other blogs. 

Stay tuned for part 2 of the series where we find out about paying for ads and using Etsy Apps to generate more sales (or not).

Please visit The Gypsy Chix Company on Etsy for all your vintage needs!

When you buy at item from the The Gypsy Chix Company, my sincere hope is that it brings back fond memories of a more simple time. If I am having a bad day, all I have to do is walk into an antique or vintage store and my spirits are instantly lifted. All of the modern day stress instantly leaves as I take a leisurely stroll back in time.

So -- sit back and relax and take a stroll through The Gypsy Chix Company.  I hope you find something that makes you smile and of course it's even better if it's something you can't live without :)

The Gypsy Chix Company, a place where old sh#t is cool. Every home needs a few fun vintage pieces!

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Vintage Smith Corona Typewriter at The Gypsy Chix Company

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Vintage crocheted rugs from The Gypsy Chix Company

  shot caddy
 Vintage Shot Caddy from The Gypsy Chix Company  

Like my Facebook page to receive periodic discount codes!




Saturday, April 6, 2013

Vintage Sewing Machine Cabinet Repurposed into a Mini Bar or Drink Cart

Vintage Sewing Machine Cabinet repurposed into a drink cart in midnight blue. I LOVE this piece and only wish I had room to keep it! I had so much fun putting this together!

This repurposed cabinet has been painted with CeCe Caldwell paint (I mixed 3 different colors together) and then stained with CeCe Caldwell's Dark Wax.

After painting was completed, I added a vintage white metal basin which can hold ice. This piece cannot be removed, so you will have to remove your ice when done by hand.

Handles are copper. Colors are shades of dark blue with hints of brown from the original color of the cabinet showing through.  Gorgeous!!

Measurements with the piece closed are:
17.5 inches deep
22 inches wide
31 inches tall

Measurements with the piece in the open position:
17.5 inches deep
43 inches wide
31 inches tall

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Vintage shot caddy (think Mad Men) and chalkboards available at The Gypy Chix Company on Etsy.  Can’t wait for you to stop by.  I love vintage – do you??

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Item is available for purchase in my Etsy Shop for local delivery only (Columbus, OH). 

Wine anyone??


Monday, April 1, 2013

Etsy Team Columbus Blog Party!!

Don't you just love a PARTY!!

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Beginning April 1, 2013, join ETSY TEAM COLUMBUS (ETC) in celebrating their 5th Anniversary! A new handmade item from one of the ETC members is up for grabs each day! There are more than ten Etsy Stores participating!

How does it work?
Starting April 1, each day a new ETC store & artist will be featured. An item of the seller's choice will be up for grabs.

How can I enter?
To enter, you must simply post a comment on the thread stating what your favorite item is from their store. It's THAT simple. You get a chance to win and we get feedback on our products!

Can I enter more than once for the same prize?
Absolutely.  Make sure you do your required entry first. Then you will get the opportunity to favorite the seller's Etsy store, join their Etsy circle, like their Facebook page, follow their website, and blog or tweet about the giveaway. There are so many ways to get extra entries!!

Here is the Day 1 Giveaway from Grassy Branch Farm

Now, go to Etsy Team Columbus and let the party begin!!

Friday, March 29, 2013

Vintage Roller Skates

When is the last time you laced up those old time retro roller skates? Roller skating is a favorite past time of many Americans. I went as a young teenager and my children had many birthday parties at the local skating rink. It’s one of those old fashioned activities that has definitely stood the test of time.  Do you have an old pair just lying around?  I picked up these two pair at an auction recently. They both have wooden wheels and were made by the Chicago Skate Company. Probably from the 1950’s.

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The wheels on the black pair say “Cleveland Skate Co”  The metal bottom piece says “Chicago Skate Co.”

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The black pair are available for purchase at The Gypsy Chix Company on Etsy.   

The white pair are also available at The Gypsy Chix Company (just click on the link).   

These would be perfect for your skate themed retro room!











Sunday, February 3, 2013

Smith Corona Silent Portable Typewriter

Smith Corona SILENT Portable Typewriter 1945-1949 - great item for the industrial look!

A cool little piece for the mid-century, art deco or industrial enthusiast. 

Typewriter comes with original case that is in very good condition. When you open the case, the vintage aroma takes you back in time when things were much more simple.

My suggestion:  Get it before it's gone, but most importantly - have a wonderful weekend!

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For more vintage finds, please visit me at The Gypsy Chix Company on Etsy.

Friday, January 4, 2013

Etsy Treasury - Burgundy Valentines

My burgundy framed hand-made chalk board was recently featured in an Etsy Treasury List! 

I love being featured, buy my fave by far was the vintage train case!  What's your favorite item?


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